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Tourism, recreation and cultural heritage
Tourism is becoming an important source of income for a growing
number of countries, regions, cities, and rural areas. What are
the opportunities for tourism in a given region, how can these be
utilised to the maximum extent, what is the tourists’ opinion
– and how does the local population feel about tourism development?
These are examples of issues addressed in our projects. We are involved
in a wide variety of tourism and recreation projects.
Although tourism has an economic dimension, it is also closely
related to culture and cultural heritage, the landscape, and quality
of living conditions. Our projects can focus on large-scale leisure
developments – or on (often small-scale) initiatives for rural
tourism or cultural tourism. We combine an innovative and creative
approach with a realistic assessment of economic feasibility and
the chances of success. Alongside our domestic work we are engaged
in international sustainable tourism projects in developing countries
and Interreg-subsidised projects.
We are specialised in:
- sustainable tourism
- the chain approach
- economic impact of tourism
- tourism/recreation development plans
- rural tourism
- tourism and the quality of living conditions
- the leisure industry and spatial-planning quality
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Zuyderzeerand – countering depopulation
by developing recreation and tourism
The Zuyderzeerand area boasts a rich history: the former coastal area
is home to age-old mercantile towns, ruins of noblemen’s castles,
intricate waterworks, and various other sites of interest. However,
with the disappearance of the sea (in 1942 the Noordoostpolder was
developed, as one of the biggest land reclamation projects in Dutch
history) the area lost much of its tourist appeal. A lack of economic
prospects means that the area will probably suffer negative migration
and depopulation in the near future.
Cooperating municipal and provincial authorities are looking to
give the region’s economy a boost, and have identified several
means to do so. One of these is to develop tourism and recreation,
possibly with a ‘return of the water’. BUITEN has analysed
the region’s tourist potential as a means to create jobs and
stop depopulation. We developed growth scenarios and spatial development
maps and provided practical do’s and don’ts from governmental
perspective.
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Strategic Dialogue Outdoor Recreation
BUITEN advised the Ministry of Agriculture and Nature on the implementation
of the "Strategic Dialogue on Outdoor Recreation". The Minister
wished to promote a public debate on the future national recreation
policy. The central question was: what does it take to create an attractive
leisure environment for all, and what role should the national government
and the Ministry have in achieving this? A series of interviews and
workshops with entrepreneurs, interest groups, local and regional
governments yielded an abundance of insights, ideas and visions. The
policy consequences have been incorporated in the policy document
"Genieten van Buiten" (29 June 2009). One important conclusion
is that a more demand-driven approach to planning for recreational
areas and facilities is required. As part of the implementation of
this approach, BUITEN is now working on a brochure and website offering
inspiration for demand-driven and "low budget" recreation:
recreation 2.0.
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Vision for the development of the Ring of European
Cities of Iron Works The Ring of European Cities of Iron
Works (the Ring) was founded at the start of this century. The Ring
is a collaboration of 16 municipalities whose history and future
are closely bound up with blacksmithing and metal working. The Ring
has executed several projects in recent years, but most were bilateral
and rather low-profile. The cities of the Ring have agreed to the
need for an overall vision and a set of common goals that connect
local opportunities to shared challenges and enable an effective
and efficient use of resources and human capital.
The Ring members asked BUITEN to develop such a vision for the
development of their network. We developed four scenarios that add
more meaning and relevance to the Ring’s activities and that
identify opportunities in the field of economic development, innovation,
identity and image building.
Based on the four scenarios, the mayors of the municipalities decided
on the vision’s basic requirements at a meeting in Dusseldorf.
We subsequently developed the vision for the Ring’s development,
including an organisational and financial model, and presented this
at the Ring’s annual meeting.
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